1. General Information

This Cookie Policy sets out the rules for storing and accessing information through cookies on the devices of users visiting https://aurepharm.com/.

We use cookies to ensure the proper functioning of the website, analyse traffic, improve the shopping experience, and display personalised content and advertisements in accordance with Google guidelines.

2. What Are Cookies?

Cookies are small text files stored on a user’s device when visiting a website. They contain information necessary for the proper operation of the website, improving its functionality and analysing user behaviour.

3. Types of Cookies We Use

a) Essential (Technical) Cookies

These cookies are necessary for the proper functioning of the website, such as operating the shopping cart, login system, forms, and basic store features.

They cannot be disabled on this website.

b) Analytical and Statistical Cookies

These cookies allow us to collect data about how users interact with the website in order to improve its performance. We use Google services, including Google Analytics, in accordance with Google’s data processing policies.

c) Advertising and Personalisation Cookies

These cookies are used to display personalised advertisements and measure their effectiveness.

The website may use Google tools such as:

• Google Ads
• Google Marketing Platform
• remarketing tags

These cookies are activated only after the user provides consent.

d) Functional Cookies

These cookies allow the website to remember user preferences such as language settings, display preferences, or shopping preferences.

4. Third-Party Cookies

The website may use cookies from third-party providers (e.g. Google, Facebook, Instagram), which:

• enable traffic analysis
• support marketing activities
• allow integration with social media platforms

Each provider processes data in accordance with its own privacy policy.

5. Consent to the Use of Cookies

During the first visit, users are presented with a cookie notice allowing them to:

• give consent
• refuse consent
• customise settings for specific categories of cookies

This consent mechanism complies with Google’s requirements regarding transparency and voluntary user choice.

6. Managing Cookies

Users can change their cookie preferences at any time by:

• using the consent banner
• modifying browser settings
• deleting stored cookies

Disabling certain cookies may affect the usability and functionality of the website.

7. Data Collected via Cookies

Depending on user consent, the following data may be collected:

• IP address (anonymised in Analytics)
• device identifier
• website activity data
• demographic data (if consent is given through Google services)
• shopping preferences or viewed content

This data is processed anonymously or pseudonymised and is not used to identify users without their consent.

8. Purpose of Data Processing

We use cookie data to:

• ensure the proper functioning of the online store
• analyse traffic and improve the website
• personalise content and advertisements
• measure the effectiveness of marketing campaigns
• improve offers and service quality

9. Legal Basis

Cookies are used in compliance with:

• the GDPR (General Data Protection Regulation)
• telecommunications law
• Google Consent Mode and CMP guidelines
• the principles of transparency and voluntary user consent

10. Contact

If you have any questions regarding this Cookie Policy, please contact us at:
office@aurepharm.com